Sustainable Investing is an investment discipline which aims at considering environmental, social and corporate governance (ESG) criteria to generate long-term competitive financial return and positive societal impact (Source: US SIF).
The umbrella of sustainable investing covers Socially Responsible Investing (SRI), Impact Investing and ESG Investing. These terms are often used inter-changeably when discussing about sustainable investment.
The genesis of sustainable investing can be traced back to Quaker and Methodist community. They refrained from investing in business involved in dealing of alcohol, gambling and tobacco.
First socially responsible mutual fund was launched in the United States known as PAX World Balanced Fund in 1971, which avoided investment in any companies which were profiteering directly or indirectly from Vietnam War.
In 1990 one of the first SRI Indices called Domino 400 social index (currently known as MSCI KLD 400 Social Index) was launched. This would track 400 companies which were in socially responsible business.
In 2004 under the guidance of United Nations paper titled “Who Care Wins” was published. The term ESG was first coined in this paper.
In 2006 Principle for Responsible Investment (PRI) initiative was launched in 2006. The PRI is UN backed largest global network of institutional investors pledging to incorporate ESG into principle of investment.
Source: Morningstar, Bailard Thought Series, United Nations ReportNotwithstanding the fact that one of first socially responsible fund was launched in United States back in 1971, today sustainable investing has its footprint across the globe. Europe leads the flock followed by United States. Five major regions where sustainable investment has grown tremendously are Europe, United States, Japan, Canada and Australia and New Zeeland.
REGION-WISE BREAK UP OF SUSTAINABLE INVESTMENT FROM 2012 – 2018 (IN US $ BILLION)

The table compares ETF Assets Under Management14,075 in 2018, while its market share declined from 66% to 46%. The United States grew from 3,740 AUM and 28% market share in 2012 to 11,995 AUM and 39% market share in 2018. Canada increased from 589 to 1,699 AUM, with market share rising from 4% to 6%. Trans-Tasman grew from 178 to 734 AUM and maintained a market share between 1% and 2%. Japan experienced the highest growth rate, increasing from 10 AUM in 2012 to 2,180 AUM in 2018, with market share rising from 0% to 7%. Total ETF assets under management increased from 13,275 in 2012 to 30,683 in 2018, while total market share remained 100% across all years.
Further the AUM under Principles for Responsible Investment has increased from US$6.5 billion in 2006 to US $ 103.4 billion as of March 2020. The number of signatories to the initiative has increased from 63 in 2006 to 3038 in 2020.

The chart shows the growth in assets under management (AUM) and the number of signatories from 2006 to 2020. Assets under management increased steadily from US$6.5 trillion in 2006 to US$103.4 trillion in 2020. Key milestones include US$13 trillion in 2008, US$32 trillion in 2012, US$45 trillion in 2014, US$59 trillion in 2015, US$68.4 trillion in 2017, US$81.7 trillion in 2018, and US$86.3 trillion in 2019. Over the same period, the number of signatories rose consistently from approximately 200 in 2007 to around 3,000 in 2020. The chart indicates strong long-term growth in both assets under management and participation by signatories, with the highest values recorded in 2020.
The term ESG however stands for Environment, Social and Corporate Governance (ESG). ESG investing refers to investment method which explicitly incorporates the impact of environment, social and governance on companies process along with other financial parameters while making investment decision.ESG investing provides extra non-financial information that helps in identifying long term sustainability of the business over the years.
Simply put ESG focused companies have the potential to generate more wealth for stakeholder by :
As per study conducted by University of Oxford in 2014 under the paper titled “From Stockholder to the stakeholder” found out that:

The infographic categorizes ESG risks into three groups: Environmental, Social, and Governance. Environmental risks include rise in air pollution, deforestation and mining, water contamination, climate change, and waste management. Social risks include increasing labor strikes, sexual harassment, affordable housing schemes, data privacy concerns, and demand for eco-friendly products. Governance risks include increasing regulatory issues, whistleblower complaints, money laundering and corruption, rise in financial frauds, and resignation of independent directors. The infographic highlights common factors considered when evaluating organizations from an environmental, social, and governance perspective.
ESG stands for Environmental, Social and Governance. Any company which is doing well today and hopes to sustain the progress in future as well will mostly be compliant with ESG. There is also growing evidence that suggests that if ESG factors are integrated into portfolio construction and investment analysis, it may offer investors potential long-term superior performance.
E stands for the Environment. As world is getting more conscious about pollution control and climate change, the companies following this will be less likely to be impacted compared to those companies which do not regard this aspect. Some of the E factors are supply chain efficiency, recycling and waste management etc.
S stands for Social which includes the social responsibility that the responsible companies are adhering to. This includes CSR initiatives, human rights, consumer protection, employee well-being and their safety measures and working towards work life balance etc. Obviously, the companies which are socially responsible are more appreciated by their employees, Government and other stake holders.
G stands for Governance. Governance risks concern the way companies are run. It addresses areas such as corporate brand independence, increasing diversity and accountability of the board, protecting shareholders interest and their rights. Also, when it comes to financial disclosures, it needs to be checked if the board upholds the highest standards of corporate governance consistently and remain unaffected by any regulatory changes etc.
The materials are a part of Investor Education and Awareness initiative of Mirae Asset Mutual Fund.
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